METAV 2022: Exhibitor Directory Now Available – Enhanced Communication Opportunities at the Trade Exhibition
METAV 2022, a prominent event in the field of metalworking technologies, is scheduled to take place in Düsseldorf from March 8 to 11, 2022. Following a hiatus due to the COVID-19 pandemic, the exhibition will resume after a four-year absence. Martin Göbel, the director of trade fairs for the German Machine Tool Builders' Association (VDW), is particularly enthusiastic about the event's revival. He notes that over 250 companies from more than 20 countries have continued to participate since 2020, despite the transition to an online format under the new name METAV digital.
METAV 2022: A Safe and Innovative Exhibition Format
The event will feature a hybrid approach, combining physical attendance with digital components. It will encompass tools, machinery, and software for metalworking, 3D printing, medical technology, and other related fields. Dedicated sections will be allocated to 3D printing, medical equipment, mold production, and quality control. Göbel emphasizes the safety measures in place, including high vaccination rates, stringent regulations, and rigorous hygiene protocols, to ensure a secure environment for all participants.
METAV 2022: Synergy of Physical and Digital Experiences
The core concept of METAV 2022 is the integration of tangible and virtual experiences. Göbel posits that a purely physical exhibition is no longer sufficient, and digital components such as online presentations and virtual events are equally crucial. Markus Horn from Paul Horn GmbH concurs, highlighting that while the primary exhibition remains essential, digital components can significantly extend the reach to a broader audience, including those unable to attend in person.
METAV Highlight Weeks: Strategies for Attracting Visitors
To generate interest and anticipation for the event, METAV Highlight Weeks will be conducted in February 2022. These sessions will be conducted online, allowing exhibitors to showcase their products and services. Each session will be 30 minutes in duration, consisting of a 20-minute presentation followed by a 10-minute question-and-answer period. This format aims to provide potential attendees with detailed information about the participating companies before the event commences. Horn expresses his support for this initiative and intends to participate.
METAV Highlight Weeks: Summary and Updates
From February 20 to March 8, the VDW will disseminate concise videos and highlights of the exhibitors across various social media platforms, including LinkedIn, Twitter, Facebook, YouTube, and IndustryArena. This promotional strategy is designed to increase visibility and awareness of METAV 2022. All exhibitors are encouraged to participate in this promotional effort.
